Communication https://climatejournal.news/ en Celebrating five years of getting sustainable stories hit the headlines https://climatejournal.news/news/celebrating-five-years-of-getting-sustainable-stories-hit-the-headlines <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Celebrating five years of getting sustainable stories hit the headlines</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/celebrating-five-years-of-getting-sustainable-stories-hit-the-headlines" data-a2a-title="Celebrating five years of getting sustainable stories hit the headlines"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/sustainability" hreflang="en">Sustainability</a></div> <div class="field--item"><a href="/tag/business-sustainability" hreflang="en">Business Sustainability</a></div> <div class="field--item"><a href="/tag/climate-communication" hreflang="en">Climate Communication</a></div> <div class="field--item"><a href="/tag/communication" hreflang="en">communication</a></div> <div class="field--item"><a href="/tag/pr" hreflang="en">PR</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/communication" hreflang="en">Communication</a></div> </div> </div> <img alt="Celebrating five years of getting sustainable stories hit the headlines" title="Celebrating five years of getting sustainable stories hit the headlines" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/1500.jpg?itok=dqlx3S0K" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4644 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4645 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Sustainability is carving out more space in the media year after year, still it is an uphill battle to fight for attention, especially when you have limited sources.</p> <p>Fiona Donnellan, a real pioneer in this field, founded <a href="https://sustainablepr.ie/" target="_blank">Sustainable PR</a> public relations agency in 2019 to defy the odds and open up media opportunities for Irish eco-conscious and sustainable businesses to amplify their reach and catalyse positive change.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--4648 paragraph--width--full paragraph--style--66-33"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4646 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Now celebrating five years of actively shaping the media landscape, she shares what propels her forward:</p> <blockquote> <p>"My focus on working with sustainable brands is a commitment to making a positive impact, resonating with consumers who increasingly value ethical and eco-friendly practices and products."</p> </blockquote> <p>Fiona adds that sustainability and sustainable living have been part of her everyday life, and merging her passion with her profession seemed like a natural fit when she decided to leave a great job to pursue her dreams in 2019.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--4647 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1501.jpg" width="480" height="672" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Fiona Donnellan, Founder of Sustainable PR</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4649 paragraph--width--full" style=""> <div class="paragraph__column"> <p>"I work with smart, eco-conscious, and sustainable brands that care about the planet, providing simple and effective PR strategies and storytelling to enhance their reputation," says Fiona.</p> <p>With over 12 years of experience in PR, journalism, and communications, she is dedicated to getting purpose-driven brands the attention they deserve while promoting sustainability and ethical practices in business.</p> <p>Her current and previous clients include Volvo, Etsy, Street Feast, De’Longhi, KIND Snacks, Thanks Plants, Sligo’s The Canopy, Cairde Sligo Arts Festival and Shells Cafe.</p> <blockquote> <p>While embracing PR can seem like an inaccessible opportunity for many smaller businesses, Fiona firmly believes there is a lot of untapped potential here, regardless of the size of a company or organisation.</p> </blockquote> <p>“I think some businesses and business owners know they need marketing and PR, but they're not quite sure how it all works, so then it can seem out of their reach or expensive, but actually, I can custom campaigns for any sized business.</p> <p>I’m also so proud of how much cut-through my clients have had in the press; they’re competing with all the top brands, but they’re independently owned, sustainable Irish brands for the most part. How cool.”</p> <p>When she started Sustainable PR five years ago, she recalls that talking about sustainability was more low-key and a niche area.</p> <p>However, since then, it has become part of many business strategies and is getting more attention than ever.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--4652 paragraph--width--full paragraph--style--33-66"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--4650 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1502.jpg" width="640" height="800" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Sustainable PR is public relations agency based in Sligo, amplifying the voice of eco-conscious and sustainable brands.</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4651 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“It’s also something customers look for now when they’re buying. One recent survey I saw said 65% of customers want to buy purpose-driven brands, which is a huge shift, and that’s down to how we communicate about it,” Fiona explains.</p> <p>Communication is crucial in shifting conversations about sustainability, but it is easier to be said than done to get it right.</p> <blockquote> <p>“I have to be careful not to use too much jargon when I’m pitching stories just because I live and breathe sustainability. I have to be mindful that not everyone does, so it’s about explaining it clearly and concisely.</p> </blockquote> <p>To break through the noise, you have to put it in simple terms, I think. Too convoluted, and your message will be lost.”</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4653 paragraph--width--full" style=""> <div class="paragraph__column"> <p>One project she has been recently working on is helping <a href="https://www.thegoodneighbour.ie/" target="_blank">The Good Neighbour</a> refill store communicate that they are changing locations so existing and new customers know about the move.</p> <p>“I worked with the owner Jess Dollinger on a press release with all the information and sent the press release along with gorgeous images to journalists across the country.</p> <p>The Good Neighbour was then featured on LovinDublin, in Irish Country Magazine, and on FM104, and Jess spoke to Dublin City FM and South Dublin FM.”</p> <p>This two-month campaign was a great success, as Fiona managed to get the exposure they were after.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--4656 paragraph--width--full paragraph--style--33-66"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--4655 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1503.jpg" width="327" height="454" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Jess Dollinger, owner of The Good Neighbour refill store is one of Sustainable PR`s clients.</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4654 paragraph--width--full" style=""> <div class="paragraph__column"> <p>She adds that there is no magic formula to make things work, but every press release or story can be reshaped if it`s not working, for example, by drawing on the personal story of a business rather than the product itself.</p> <p>She adds that other clients might be looking for a more long-term PR campaign in the build-up to Christmas from September to December.</p> <p>“Every year, I work with Emmet Bosonnet from <a href="https://www.kopperkreation.com/" target="_blank">Kopper Kreation</a>, a homewares brand that uses reclaimed and recycled materials, to get news about his beautiful products out there.”</p> <p>Building on all the learning curves and successes, Fiona is optimistic about the future and looks forward to continuing to champion sustainable brands.</p> <blockquote> <p>“When I started out, I made a wish list of clients I’d love to work with, and I’m so proud that I got to check all these brands off my list. Time to make a new list.”</p> </blockquote> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4657 paragraph--width--full" style=""> <div class="paragraph__column"> <p>She feels the media landscape will change significantly again in the next five years, shifting from print and radio to TikTok and podcasts.</p> <p>Therefore, evolving her business is inevitable to ensure she can keep up with the new trends and benefit her clients.</p> <p>"There is a growing global consciousness about environmental and social responsibility, and my agency complements this," Fiona adds.</p> <blockquote> <p>"I want to see people making smarter, mindful purchases rather than overconsuming."</p> </blockquote> <p>Fiona’s dedication goes beyond her professional life as she takes up the role of Climate Ambassador with An Taisce, advocating for environmental education and action.</p> <p>Besides, as a proud member of the <a href="https://www.onepercentfortheplanet.org/" target="_blank">1% for the Planet</a> movement, she is dedicating 1% of the annual profit generated by Sustainable PR to support nature conversation efforts in Ireland.</p> </div> </div> <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">June 2024</div> Wed, 26 Jun 2024 09:59:22 +0000 Szilvia Szabó 336 at https://climatejournal.news How to get your impact story featured in media? https://climatejournal.news/news/how-to-get-your-impact-story-featured-in-media <div class="field field--name-title field--type-string field--label-hidden field--item"><span>How to get your impact story featured in media?</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/how-to-get-your-impact-story-featured-in-media" data-a2a-title="How to get your impact story featured in media?"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/impact" hreflang="en">Impact</a></div> <div class="field--item"><a href="/tag/communication" hreflang="en">communication</a></div> <div class="field--item"><a href="/tag/media-relations" hreflang="en">Media relations</a></div> <div class="field--item"><a href="/tag/impact-ecosystem" hreflang="en">Impact Ecosystem</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/impact" hreflang="en">Impact</a></div> <div class="field--item"><a href="/topic/communication" hreflang="en">Communication</a></div> </div> </div> <img width="32" height="32" alt="Circular Economy" title="Circular Economy" class="img-responsive" src="/files/bsp-images/icons/54.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Collaboration" title="Collaboration" class="img-responsive" src="/files/bsp-images/icons/53.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="How to get your impact story featured in media?" title="How to get your impact story featured in media?" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/1150.jpg?itok=0whE0rwL" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3366 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3367 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Annual plans and New Year`s resolutions are probably behind you by now, but that shouldn`t hold you from exploring some untapped potential in boosting your impact.</p> <p>Why not make 2023 the year when you get your stories in the spotlight to raise awareness and engage with your audience?</p> <p>Writing a press release that catches attention, having a practical media toolkit that helps you spread news or delivering an engaging interview could give your message an extra boost, helping you to achieve your goals.</p> <blockquote> <p>Why social innovators are not covered more in media?</p> </blockquote> <p>The answer might be plainer than you`d expect.</p> <p>Besides handling the everyday challenges and neverending to-do lists, one of the most typical reasons is the lack of confidence and knowledge of using media relations and tools correctly.</p> <p>In addition, nervousness naturally kicks in when it comes to public speaking, giving an interview or even writing content.</p> <p>However, with some learning and practising, you could make the leap and use the power of communication to advance your agenda.</p> <p class="font-subtitle">Learning opportunities to boost your message</p> <p> </p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--3370 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3369 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Using media communication tools can give you a headstart in raising your profile, reaching and activating a wider audience while increasing your impact.</p> <p>Here are a couple of simple steps you can take:</p> <ul><li>Do <strong><a href="https://impactwriting.org/media-training-for-impact-innovators" target="_blank">media training</a></strong> for impact innovators, where you learn how to handle situations like speaking at a podcast, giving an interview, engaging with media at events or making the most out of press releases. Getting the hang of media communication is like learning ice skating - you start out a bit wobbly, but after practising, you start gliding and smiling.</li> </ul> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--3368 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1149.jpg" width="613" height="409" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Learning media and Impact Writing skills could significantly amplify your message.</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3371 paragraph--width--full" style=""> <div class="paragraph__column"> <ul><li>Change your approach to <strong><a href="https://impactwriting.org/publishing-your-impact-report" target="_blank">writing and publishing your impact report</a></strong>, as it has so much communication potential that you don't want to miss it. Haven`t you published one yet? Maybe the time has come to start advancing your agenda by start sharing your impact in a professional manner.</li> </ul><p> </p> <ul><li>Make it easy to find and use information about your work, campaign, or else about your mission. It might sound very basic, but in reality, this is the most typically missed step to unlock potential in media communication. The best way to do that is to prepare and start actively using a professional <a href="https://impactwriting.org/building-your-media-toolkit" target="_blank"><strong>media toolkit</strong></a>.</li> </ul> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3372 paragraph--width--full" style=""> <div class="paragraph__column"> <p>It is easier than you might think to utilise opportunities in PR and other forms of media communication, including public appearances, which can be nerve-wracking.</p> <p>There are various learning options, such as attending programs and sessions held by the <a href="https://impactwriting.org/" target="_blank">Impact Writing Institute</a>, where you can harvest the benefits of working with expert trainers whether you are joining as an individual or have tailor-made training at your organisation.</p> <blockquote> <p>This is not about you getting famous but shining a light on issues that need to be addressed and enabling people to get involved.</p> </blockquote> <p>What really matters is to get confident about speaking up and be ready to share your story in a way that engages and mobilises your audience.</p> <p>Giving yourself a chance to learn and expand your horizon using media communication should definitely be on your radar for boosting your impact in 2023 and beyond.</p> </div> </div> <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">May 2023</div> <div class="field field--name-field-collaborative-content-with field--type-entity-reference field--label-inline"> <div class="field--label">Collaborative content with</div> <div class="field--item"> <a href="https://impactwriting.org" target="_blank">Impact Writing Institute</a> </div> </div> Fri, 19 May 2023 11:14:40 +0000 Anonymous 257 at https://climatejournal.news Greenwashing or force for good? Redifining the role of marketing https://climatejournal.news/news/greenwashing-or-force-for-good-redifining-the-role-of-marketing <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Greenwashing or force for good? Redifining the role of marketing</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/greenwashing-or-force-for-good-redifining-the-role-of-marketing" data-a2a-title="Greenwashing or force for good? Redifining the role of marketing"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/marketing" hreflang="en">marketing</a></div> <div class="field--item"><a href="/tag/communication" hreflang="en">communication</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/greenwashing" hreflang="en">greenwashing</a></div> <div class="field--item"><a href="/tag/conference" hreflang="en">Conference</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/marketing" hreflang="en">Marketing</a></div> <div class="field--item"><a href="/topic/communication" hreflang="en">Communication</a></div> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Greenwashing or force for good? Redifining the role of marketing" title="Greenwashing or force for good? Redifining the role of marketing" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/511.jpg?itok=TQM6UWs2" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Communication strategies can drive positive change and business growth at the same time</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1540 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1541 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This article provides a summary of the ‘Marketing as a force for good without greenwashing’ panel discussion from the annual <a href="https://responsibleinnovation-summit.com/" target="_blank">Responsible Innovation Summit</a>, held on 20-21 October, 2020. The session focused on ways to make the most out of your communication strategy to drive positive change and business growth and how to create a mix of values, transparency and sales.</p> <hr /><p class="font-greentitle">How Has the Pandemic Influenced Marketing Trends?</p> <p>The speakers were in agreement that the pandemic has influenced a number of marketing trends, and that will have a long-term impact on the industry.</p> <p>Rosemary Walsh, Marketing Manager for <a href="https://www.frankandhonest.ie/" target="_blank">Frank and Honest Gourmet Coffee Company</a>, says, “One observation is, I don’t think we’ve ever been bombarded by as much information as we are now and I think it’s more focused when you’re at home and online.</p> <p>Two things that I would highlight as a growing trend in marketing are <strong>authenticity </strong>and <strong>sustainability</strong>.</p> <p>I think these factors will be so important for everyone working in marketing.” Brand Manager for <a href="https://www.innocentdrinks.ie/" target="_blank">Innocent Drinks Ireland</a>, Laura O’Connell joins in, saying that, “Authenticity and the ability to cope with this situation goes beyond the usual thinking of creating good products; it’s about creating a good company which is walking the talk as well.</p> <blockquote> <p>This year has been scary and confusing. People are looking for meaning, honesty and in a way having a human connection, even when it comes to brands.”</p> </blockquote> <p>Eamonn Donlyn, CEO of <a href="https://darwingoliath.com/en/" target="_blank">Darwin and Goliath</a>, says, “I’d say the general feeling is that we’ve all looked inward. This entire situation has been global, so everybody has had to deal with the same types of emotions in some form or fashion, even though everyone’s experience is different.”</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1544 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1542 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/512.png" width="516" height="356" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Laura Costello, Senior Strategist, THINKHOUSE marketing agency</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1543 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“The pandemic is a looking glass into our humanity, it jolts us back to how we re-centre, what’s important to us and what’s important to a business but it has also given us a lot of hope and movement, and now we’ve seen how our system is not immovable and how change is not beyond us in any shape or form”. says Laura Costello, Senior Strategist at Purpose and Planet and <a href="https://www.thinkhousehq.com/" target="_blank">THINKHOUSE marketing agency</a>.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1548 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">How Can We Use Marketing as a Force for Good?</p> <p>Marketing can be used to achieve business goals only but also can be a powerful force to tackle social and environmental problems.</p> <p>Laura O’Connell explains that Innocent is what is known as a BCorp and how this way of doing business could be the new ‘business as usual’.</p> <p>Certified <a href="https://bcorporation.net/" target="_blank">B Corporations</a> are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1554"> <div class="paragraph__column"> <div class="callout-body"> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1553 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1551 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“In our board room at Innocent, we have two chairs, a green one and a blue one.</p> <p>One represents the environment, one represents the community.</p> <p>So, in every meeting, whether it's what are we going to order in for the office this week or if it’s a big marketing campaign, we consider those two people at the table.”</p> <p>Laura says, adding that this consideration goes all the way from governance to hiring, practices and sustainability in their supply chains.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1552 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/514.png" width="612" height="640" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Laura O’Connell - Brand Manager, Innocent Drinks Ireland</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1555 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“One of the benefits and attractions of greenwashing is it’s almost a necessary evil in some regards because it gets the message out there and now, we see metrics that this is working so if the authenticity piece is then married up with greenwashing, greenwashing goes away.” Eamonn Dowlyn shares his opinion.</p> <p>He feels it’s becoming a thing where consumers are not just buying the product itself but wanting to know who's behind the product, where it was produced, maybe not enough to the mass population yet but the trend is here. The actual risk to the business is doing nothing in this space.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1558 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1556 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/515.jpg" width="4390" height="6584" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Rosemary Walsh - Marketing Manager, Frank and Honest Gourmet Coffee Company</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1557 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Rosemary stresses that the role of marketing is to influence and drive awareness, and she believes that marketeers can be a force for good and that it is a really important responsibility to take on.</p> <p>She acknowledges that it is tempting to go down the road of encouraging unnecessary consumption but actually having a platform to educate and influence positively is an incredible opportunity for businesses.</p> <p>Laura Costello says, “What we’ve seen with COVID-19 is trends accelerating. We’ve seen purpose become more important and actually the business of sustainability expanding out.</p> <p>It’s not just about the environment anymore, it’s about social justice, and the intersectionality of a lot of different issues”.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1559 paragraph--width--full" style=""> <div class="paragraph__column"> <p>She feels marketing is a brilliant tool for change because all of the marketeer processes are wrapped up in how we create change,</p> <blockquote> <p>so it’s actually an inspiring time in terms of looking at marketing as a tool for turning the tide.</p> </blockquote> <p class="font-greentitle">Avoiding the Perception of Greenwashing</p> <p>Eamonn feels there’s a risk right now for every marketer to do brand strategy around sustainability unless it’s clear that’s what your brand values are 100%.</p> <p>He thinks for the companies that are nervous about that risk, and that they should stop trying to figure out the big brand strategy around sustainability.</p> <p>Narrowing the focus on specific products as opposed to big brand ideas could be more a more effective step forward.</p> <p>Rosemary Walsh says, “We’re all learning and it kind of goes with our name, but for me, my advice would be, to be honest. Most of us are on a journey.”</p> <blockquote> <p>"The first thing that comes to my mind is focusing on one offer, one product, one plan, one thing that you have in mind. It might just be as honest as saying we’re not where we want to be right now, but this is what we plan.</p> </blockquote> <p>We do this in Innocent, and we talk about our journey to sustainability, our strategy for the next few years. It doesn’t need to be this big massive, scary strategy.” Laura O’Connell adds.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1562 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1560"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/vm2GinJ_oDk?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1561 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“We wanted to be honest about our commitments to sustainability; how we source our coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife.</p> <p>Initially, we discussed sending a film crew to South America to create an ad campaign that highlighted these efforts, but that wouldn’t be a very sustainable way to talk about sustainability.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1563 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Instead, we took the decision to fake the footage, shooting in garden centres and paddling pools instead of flying to South America, highlighting its sustainability message with a sustainably shot ad campaign. The feedback has been fantastic.</p> <blockquote> <p>It communicates a serious message delivered with our trademark Frank and Honest humour.”</p> </blockquote> <p class="font-greentitle">Communications Strategy</p> <p>“I think there’s such value in creating a road map, you have your destination, and then the only thing I would add to that is to find your allies, build your crew and don’t feel like you have to do it alone.</p> <p>I have learned so much through partnering with activist groups and with different clients, learning from one another. How different people approached it and coming from the agency side, it’s beneficial I think for our clients to have someone whose got their ear to the ground.” says Costello regarding her experiences working at a marketing agency.</p> <p>In Laura O’Connell’s opinion,</p> <blockquote> <p>we need to focus on what you want out of a campaign and let’s face it, marketing people want to get sales out of campaigns. Still, they also wish to create connections and loyal customers but also to communicate a bit of their brand.”</p> </blockquote> <p>Rosemary Walsh says, “I think the number one biggest challenge in communicating our sustainability agenda and our brand strategy is around doing so in a way that will actually cut through with meaning to our consumers.”</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1566 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1564 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/516.jpeg" width="550" height="627" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Eamonn Donlyn - CEO, Darwin and Goliath, Researcher at ADAPT Research Centre</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1565 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Eamonn thinks that there was always this massive gap between what we’re selling and who is selling it.</p> <p>He explains that in the end, you have to sell what you put on the market.</p> <p>People might mix in values and sustainability to some degree, but they want quality and price first. One way to bridge the gap is to engage at a different level than sales and use other elements, like storytelling which can be extremely effective in marketing.</p> <p>So, how do you get these elements in your offer?</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1568"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1567 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Laura Costello adds that creativity is such a powerful thing that could be added to the sustainability story and even marketing climate change in creative ways.</p> <p>One thing that comes to mind whenever you are planning a communications campaign is thinking, how does this work in the short-term but also how does this fit in with long-term strategies? How do we measure it as well?</p> <blockquote> <p>What does success will look like in terms of numbers and metrics?”</p> </blockquote> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1569 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Rosemary Walsh says, “I don’t really have a recipe as such, but for me, it’s more about sticking to your brand values and being very clear on what they are and what the brand stands for and indeed, what it doesn’t stand for.”</p> <p>“Firstly, don’t look at your offering, your business or your brand and think okay, now how do I somehow inject some sustainability in and greenwashing and all those lovely buzz words into my campaign, into my product.</p> <blockquote> <p>Go back to the DNA of who your business is and who your brand is and then make your consumers care about what you care about, and that’s where the marketing comes in.”</p> </blockquote> <p>Laura O’Connell shares her opinion.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1570 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Driving Changes in Communications</p> <p>Eamonn spoke about how he is working with e-commerce currently and talking to people about sustainability. His advice is not to be afraid to get your hands dirty. Learn about how the products are made and the story of the whole creation. These stories will help people to understand.</p> <p>Laura Costello was impatient for change to happen and decided to do a course, called Reclaiming Agency. It was about how marketers can rise and how people can change the world. This course changed her view, not just about her work but on how she was living her life.</p> <blockquote> <p>“My recipe would literally be people. You need to build up empathy in people. I think that means learning and building that awareness that this is not just something for the marketing manager to live every day, it’s for everyone.”</p> </blockquote> <p>Costello says about integrating values into branding.</p> <p>Marketing professionals are all experimenting and getting used to the idea of stepping into the territory of sustainability since we have no other option in order to keep creating value for the economy and society and to stay in business.</p> </div> </div> <div>Footer</div> Session - Responsible Innovation Summit <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">November 2020</div> Thu, 05 Nov 2020 11:40:22 +0000 Bronagh Loughlin 116 at https://climatejournal.news Mainstreaming Responsible Innovation is crucial to Build Back Better https://climatejournal.news/news/mainstreaming-responsible-innovation-is-crucial-to-build-back-better <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Mainstreaming Responsible Innovation is crucial to Build Back Better</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/mainstreaming-responsible-innovation-is-crucial-to-build-back-better" data-a2a-title="Mainstreaming Responsible Innovation is crucial to Build Back Better"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" 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href="/topic/communication" hreflang="en">Communication</a></div> <div class="field--item"><a href="/topic/research" hreflang="en">research</a></div> <div class="field--item"><a href="/topic/business" hreflang="en">Business</a></div> <div class="field--item"><a href="/topic/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field--item"><a href="/topic/policy" hreflang="en">Policy</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Collaboration" title="Collaboration" class="img-responsive" src="/files/bsp-images/icons/53.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Research" title="Research" class="img-responsive" src="/files/bsp-images/icons/243.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Mainstreaming Responsible Innovation is crucial to Build Back Better" title="Mainstreaming Responsible Innovation is crucial to Build Back Better" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/498.jpeg?itok=SJqxMm57" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Leaders of change will come together virtually for 2 days to make change happen</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1506 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1488 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The 4th edition of the <a href="https://responsibleinnovation-summit.com/" target="_blank">Responsible Innovation Summit</a> aims to facilitate collaboration and knowledge exchange to 'help build back better' from the Covid19 pandemic. This virtual event will take place on 20-21 October where innovators can come together to discuss game-changing trends and learn from each other.</p> <p>The coronavirus has shown how much we rely on global communities, nature and Innovation. It also revealed the vulnerability of businesses and the global economy. However, this situation offers a unique opportunity to implement new business practices and inspire innovations that lead to a more resilient and sustainable economy.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1491 paragraph--width--full paragraph--style--33-66"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1489 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/494.jpg" width="927" height="494" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Responsible Innovation plays a vital role in Covid-recovery</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1490 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“The world is facing an unprecedented test. And this is the moment of truth.</p> <p>We must respond decisively, innovatively and together to suppress the spread of the virus and address the socio-economic devastation that COVID-19 is causing in all regions.</p> <p>Finally, when we get past this crisis – which we will – we will face a choice.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1492 paragraph--width--full" style=""> <div class="paragraph__column"> <p>We can go back to the world as it was before or deal decisively with those issues that make us all unnecessarily vulnerable to crises. The recovery from the COVID-19 crisis must lead to a different economy.” said António Guterres, Secretary-General of the United Nations at the launch of the report on socio-economic impacts of coronavirus.</p> <p>The Responsible Innovation Summit is a 2-days event, which is not only an online conference but a meeting point for innovators to cross-pollinate ideas and facilitate future collaborations.</p> <p>The event aims to inspire business leaders, policymakers and researchers to find innovative ways that could help to build a more sustainable and just economy.</p> <p>Expert panel discussions will be featured around four key areas:</p> <ul><li>Roadmap to Build Back Better</li> <li>Changing the narrative</li> <li>Building resilient and sustainable businesses</li> <li>Making Profit with Purpose the new Buisness as Usual</li> </ul><p>There will be a particular focus on financing positive change, leadership skills and methods to deliver sustainable growth, and the business case of Responsible Innovation and Circular Economy practices.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1494"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1493 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“The power to change the world is in the hands of every innovator, but we need to cross-pollinate ideas, raise awareness and act collaboratively to deliver a just transition to a sustainable economy. We want to generate positive change by using the power of communication and empower cross-sectorial knowledge sharing," says Szilvia Szabó, co-founder and organiser of the Responsible Innovation Summit.</p> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1498 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1496 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/495.jpg" width="922" height="615" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Responsible Innovation Summit, 2019, Dublin</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1497 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“We are definitely going to miss the personal meetings, but the virtual edition presents a great opportunity to be more inclusive, open up the discussions and disseminate the content afterwards on multiple channels”, adds Szabó in regards to running the event online this year due to coronavirus.</p> <p>The unique lineup of speakers presents an opportunity to hear war stories, learnings and raise questions about defining a new business as usual.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1499 paragraph--width--full" style=""> <div class="paragraph__column"> <p>More than fifty speakers from all over the world are coming together to discuss actual topics and share best practices that could help decision-makers to lead the way forward.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1500 paragraph--width--full" style=""> <div class="paragraph__column"> <blockquote> <p>“Using research papers and case studies as a starting point, we have identified nine ways in which Responsible Innovation can be beneficial for different stakeholders.</p> </blockquote> <p>If you are a researcher or a practitioner interested in this field, we invite you to discuss if and how Responsible Innovation increases innovativeness and competitiveness, creates new market opportunities, helps to mitigate risks and avoid losses, trust and corporate image and helps attract the best employees,” says Dr André Martinuzzi, Head of the <a href="https://www.wu.ac.at/sustainability" target="_blank">Institute for Managing Sustainability Vienna University of Economics and Business,</a> who will lead one of the workshops at the summit.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1503 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1501 paragraph--width--full" style=""> <div class="paragraph__column"> <p><a href="http://www.dublincity.ie/" target="_blank">Dublin City Council</a> supports this not-for-profit event which traditionally was held in Dublin, and the core team behind the conference is located in Ireland.</p> <p>“Dublin is seeking to develop as a hub for Responsible Innovation – we already have a strong Economic and Enterprise eco-system that support Innovation. One of the reasons why we are supporting the Responsible Innovation Summit is that we recognise the need to drive awareness and engagement in creating Innovation that results in economic growth and social good at the same time.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1502 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/496.jpg" width="624" height="416" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Dublin is a leading Hub for Innovation</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1504 paragraph--width--full" style=""> <div class="paragraph__column"> <p>We see this event as a great opportunity to connect, engage, learn and commit to further action to advance this agenda for Dublin and those who live and work in our beautiful capital city.” says Mary Mac Sweeney, Deputy Head of Enterprise and Economic Development, Dublin City Council.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1505 paragraph--width--full" style=""> <div class="paragraph__column"> <p>She adds that "Raising awareness of what these changes will mean for each individual business is essential. It is clear by now that the <a href="https://ec.europa.eu/info/strategy/priorities-2019-2024/european-green-deal_en" target="_blank">European Green Deal </a>introduced in 2019 by the European Commission will play a critical role in the process of recovery. This is Europe’s new agenda for sustainable growth which aims to transform our cities to become cornerstones in building a climate-neutral economy by 2050 in Europe.”</p> <p>Delegates can join various sessions discussing Responsible Innovation trends, emerging business models making a 'Profit with Purpose' and learn from value-driven enterprises.</p> <p>Organisers are passionate to make this event educational, inspirational and accessible to all innovators who want to generate a positive impact.</p> <p>Attendees can <a href="https://responsibleinnovation-summit.com/tickets" target="_blank">book tickets</a> to access all sessions, visit virtual expo booths, join launch events and embrace networking opportunities. <a href="https://responsibleinnovation-summit.com/tickets" target="_blank">Bursary tickets</a> are also available to innovators who could benefit from attending but lack the resources.</p> <p>This two day offers a chance for innovators to actively get involved in shaping the future by turning major challenges into opportunities.</p> </div> </div> <div>Footer</div> Conference <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">October 2020</div> Sun, 04 Oct 2020 12:23:02 +0000 Anonymous 113 at https://climatejournal.news Become a contributor to generate positive change https://climatejournal.news/news/become-a-contributor-to-generate-positive-change <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Become a contributor to generate positive change</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/become-a-contributor-to-generate-positive-change" data-a2a-title="Become a contributor to generate positive change"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/collaboration" hreflang="en">Collaboration</a></div> <div class="field--item"><a href="/tag/positive-impact" hreflang="en">Positive Impact</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/collaboration" hreflang="en">Collaboration</a></div> <div class="field--item"><a href="/topic/communication" hreflang="en">Communication</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Collaboration" title="Collaboration" class="img-responsive" src="/files/bsp-images/icons/53.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Research" title="Research" class="img-responsive" src="/files/bsp-images/icons/243.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Become a contributor to generate positive change" title="Become a contributor to generate positive change" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/433.jpg?itok=CoZFjc0U" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Join the community of innovators who want to make a positive impact</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1182 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1103 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The <span style="background:transparent; color:#0e101a; margin-bottom:0pt; margin-top:0pt"><a href="https://business-spirit.org">Business Spirit Platform </a></span>is calling innovators who want to make a positive impact to embrace the power of communication and share learnings, inspiring stories and actionable news on this open-access online media platform.</p> <p><span style="background:transparent; color:#0e101a; margin-bottom:0pt; margin-top:0pt">This recently launched online platform provides an opportunity to impact-driven business leaders, researchers, policymakers to easily spot opportunities, get inspired and enjoy extra exposure to showcase their work, also to connect with other innovators or access funding. </span><span style="background:transparent; color:#0e101a; margin-bottom:0pt; margin-top:0pt"> </span></p> <p><span style="background:transparent; color:#0e101a; margin-bottom:0pt; margin-top:0pt">It was launched by the organiser team and partners of the</span><a href="https://responsibleinnovation-summit.com/"><span style="background:transparent; color:#4a6ee0; margin-bottom:0pt; margin-top:0pt"> Responsible Innovation Summit,</span></a><span style="background:transparent; color:#0e101a; margin-bottom:0pt; margin-top:0pt"> which is an annual international conference in Dublin where leaders from academia, business, and policymaking come together to cross-pollinate ideas, learn and network. </span></p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1121 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1119 paragraph--width--full" style=""> <div class="paragraph__column"> <p>"Communication and collaboration are vital in shining a light on opportunities and inspire change to happen. Since we launched the Responsible Innovation Summit conference in 2017, we witnessed the power of cross-sectorial knowledge sharing and how stories could shape future collaborations.</p> <p>We wanted to generate a positive change by connecting and inspiring leaders who believe that innovation should be used to achieve a just transition to a sustainable and fair future." says Szilvia Szabó co-founder of the Responsible Innovation Summit and Business Spirit Platform.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1120 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/413.png" width="745" height="740" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Szilvia Szabó, Co-founder, Business Spirit Platform</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1110"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1109 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The mission of this online platform is to create a global community of value-driven innovators to 'make waves' together by using the power of communication.</p> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1107 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1106 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/401.jpg" width="1235" height="1145" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Business Spirit Platform</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1105 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="89bc7777-3cf4-41dd-82a6-b9f1b9f0657e" href="/news-centre" title="News centre">call for becoming a contributor</a> at the Business Spirit Platform is open for researchers, social innovators and entrepreneurs, sustainability experts, responsible investor groups, funding agencies, aspiring and experienced journalists.</p> <p>Contributors can submit content related to value-driven business, responsible research and innovation, sustainable finance and impact investment, circular economy, climate change, sustainable development and everything in the intersection of People, Planet, and Profit.</p> <p>There are several ways to get involved from becoming a correspondent, columnist or simply share an open call, funding opportunity or a press release.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1115 paragraph--width--full" style=""> <div class="paragraph__column"> <p>"I became a contributor because I think that there are so many people out there who are trying to do the right thing, but if we join forces, we get a better chance to make a positive impact. This platform does not only provide news but inspires and supports innovators to take action. If you want to make a difference with your work and become part of the solution, joining as a contributor could be a great step forward," says  Zoe Hertelendi, CEO of <a href="https://edamameeco.com/" target="_blank">EdamameEco</a> about what inspired her to get involved.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1118 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1116 paragraph--width--full" style=""> <div class="paragraph__column"> <p>"I work as a sustainability expert and run my own company with a mission to make eco-friendly promotional products to be the new norm for businesses in branding. This is traditionally one of the 'dirtiest' sectors with lots of single-use plastic and unfair supply chain element. However, in my experience, this is mostly due to lack of awareness.</p> <p>With more accessible information and recognition for those companies who are choosing green products, I believe we could make the shift smoother and quicker." Zoe explains why she got interested in joining the Business Spirit Platform.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1117 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/412.png" width="563" height="591" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Zoe Hertelendi, CEO, EdamameEco</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1108 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="89bc7777-3cf4-41dd-82a6-b9f1b9f0657e" href="/news-centre" target="_blank" title="News centre">application to become a contributor</a> at the Business Business Spirit platform is open at an ongoing basis. You can fill out a simple online form to receive the guidelines for submitting your work.</p> <p>Some of the articles featured on this platform will be selected to be published in the biannual <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6359d059-c0fc-4587-9ab4-88e45c4758ce" href="/news/profit-with-purpose-magazine-launch" target="_blank" title="Profit with Purpose magazine launch">'Profit with Purpose' print magazine</a>. The deadline for submissions to get published in the 2020 Autumn/Winter edition of the magazine is <strong>31st July 2020</strong>.</p> </div> </div> <div>Footer</div> Open call: Become a contributor <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">May 2020</div> Tue, 12 May 2020 14:03:02 +0000 Anonymous 88 at https://climatejournal.news Free online course on communicating the value of biodiversity https://climatejournal.news/news/free-online-course-on-communicating-the-value-of-biodiversity <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Free online course on communicating the value of biodiversity</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/free-online-course-on-communicating-the-value-of-biodiversity" data-a2a-title="Free online course on communicating the value of biodiversity"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a 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class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/biodiversity" hreflang="en">Biodiversity</a></div> <div class="field--item"><a href="/tag/online-course" hreflang="en">Online course</a></div> <div class="field--item"><a href="/tag/collaboration" hreflang="en">Collaboration</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/sustainability" hreflang="en">Sustainability</a></div> <div class="field--item"><a href="/topic/learning" hreflang="en">Learning</a></div> <div class="field--item"><a href="/topic/communication" hreflang="en">Communication</a></div> </div> </div> <img width="32" height="32" alt="Collaboration" title="Collaboration" class="img-responsive" src="/files/bsp-images/icons/53.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Free online course on communicating the value of biodiversity" title="Free online course on communicating the value of biodiversity" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/390.jpg?itok=XyD0k_I9" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Learn practical skills from building awareness to creating a campaign plan for your nature-related project.</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1081 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1082 paragraph--width--full" style=""> <div class="paragraph__column"> <p>At the ’<a href="https://www.learningfornature.org/en/courses/communicating-the-value-of-biodiversity/#learndash-course-content" target="_blank">Communicating the Value of Biodiversity</a>’ course participants can learn how to effectively communicate the importance of nature for humanity and for the health of the planet.</p> <p>The course is brought to learners by the ’<a href="https://www.learningfornature.org/en/" target="_blank">Learning for Nature</a>’ platform, which circulates knowledge while promoting best practices regarding sustainable development solutions for people, nature, and resilient communities. ’Learning for Nature’ offers a broad range of e-learning courses designed by the <a href="https://www.undp.org/content/undp/en/home/" target="_blank">United Nations Development Programme</a> (UNDP) and other partner organisations.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1085 paragraph--width--full paragraph--style--66-33"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1083 paragraph--width--full" style=""> <div class="paragraph__column"> <p>’Communicating the Value of Biodiversity’course is designed to help people who are not experts in the topic to integrate more effective communication skills into their work.</p> <p>The free to access online course consists of five lessons and allows learners to complete it self-paced in three languages: English, French, Spanish. Modules are focusing on different aspects of effective communication, such as how to build awareness, how to engage your audience around biodiversity issues, how to develop collaboration strategies and create communication plans that support your cause.</p> <p>The <a href="https://www.undp.org/content/undp/en/home/" target="_blank">UNDP</a> (United Nations Development Programme),, the <a href="http://nbsapforum.net/forum" target="_blank">NBSAP Forum</a> (National Biodiversity Strategy and Action Plans), <a href="https://www.cbd.int/" target="_blank">CBD Secretariat</a> (Convention on Biological Diversity), and <a href="https://rare.org/" target="_blank">Rare</a>, an international conservation organisation are all collaborated on this exciting opportunity.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1084 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/391.jpeg" width="640" height="833" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Image: Pexels</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1086 paragraph--width--full" style=""> <div class="paragraph__column"> <p>’Learning for Nature’ programme connects biodiversity policymakers, change-makers, and on-the-ground subject matter experts to facilitate: 1) the delivery of the Convention on Biological Diversity’s Aichi Biodiversity Targets, and 2) the achievement of the United Nations’ Sustainable Development Goals. Learners can explore opportunities for building capacity to scale up efforts for nature-based sustainable development through Massive Open Online Courses (MOOCs), webinars, self-paced e-learning modules, and private training courses.</p> </div> </div> <div>Footer</div> Hosted by: Learning for Nature platform <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">May 2020</div> Fri, 08 May 2020 17:11:23 +0000 Anonymous 85 at https://climatejournal.news