https://climatejournal.news/ en https://climatejournal.news/news/connecting-theory-science-and-practice-in-business-sustainability <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Connecting theory, science and practice in business sustainability</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/connecting-theory-science-and-practice-in-business-sustainability" data-a2a-title="Connecting theory, science and practice in business sustainability"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/business-sustainability" hreflang="en">Business Sustainability</a></div> <div class="field--item"><a href="/tag/education" hreflang="en">Education</a></div> <div class="field--item"><a href="/tag/upskill" hreflang="en">Upskill</a></div> <div class="field--item"><a href="/tag/sustainability" hreflang="en">Sustainability</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/business-sustainability" hreflang="en">Business Sustainability</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Connecting theory, science and practice in business sustainability" title="Connecting theory, science and practice in business sustainability" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/1188.jpg?itok=_-urogOj" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3495 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3509 paragraph--width--full" style=""> <div class="paragraph__column"> <p> </p> <p>Fireside chat with <strong>Dr Lucia Walsh</strong>, Lecturer and Programme Chair, <a href="https://www.tudublin.ie/" target="_blank">Technological University Dublin</a></p> <hr /> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3496 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Human-induced climate change is the most pervasive threat to the environment and society we have ever experienced, and business as usual is no longer an option. Rather than seeing this as a threat, we need to view it as an opportunity to transform how we work and live, and business can play a crucial role in this.</p> <p>As a programme chair of the part-time programme Postgraduate Certificate in <a href="https://www.tudublin.ie/study/postgraduate/courses/global-sustainability-leadership-tu5550-part-time/?keywords=sustainability&amp;courseType=" target="_blank">Sustainability Leadership in Business</a> at the Technological University Dublin, I believe we can help leaders better relate to climate action and sustainability.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--3499 paragraph--width--full paragraph--style--33-66"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--3497 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1184.jpg" width="436" height="581" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Dr Lucia Walsh, Lecturer and Programme Chair, Technological University Dublin</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3498 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The course is designed to equip leaders with a comprehensive understanding of sustainability principles and the knowledge and skills required to apply evidence-based sustainability tools to decision-making and create a stakeholder buy-in to instigate change and implement sustainable social, environmental and financial business practices.</p> <p>The students develop a systematic understanding of sustainability principles and sustainability literacy related to the UN SDGs and link them to business as part of a ‘Sustainability Principles’ module led by Dr Olivia Freeman.</p> <p>Another module is ‘Leading Sustainability’ facilitated by Alacoque McAlpine, emphasising developing communication and leadership skills so the business case for sustainability coupled with the most suitable strategies can be communicated and implemented effectively.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3500 paragraph--width--full" style=""> <div class="paragraph__column"> <p>In the second semester, I take the lead with the students to bring their knowledge and skills together as they work on a consultancy project that addresses a real business sustainability challenge in the current workplace or business or collaboration with a client.</p> <p>The students also develop a pitch aimed at key stakeholders to create a buy-in for the proposed solution to the business sustainability challenge. Interestingly, programme participants come from diverse backgrounds, including fintech, construction, consulting, pharma, project management, insurance, and public and not-for-profit sectors.</p> <blockquote> <p>There is a lot of information and misinformation about sustainability.</p> <p>Many people believe it is too late to act or that climate change isn’t as bad as portrayed in the media.</p> </blockquote> <p>Businesses often feel overwhelmed and find it difficult to know where to start and what practical yet transformative actions they can take.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3501 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Furthermore, a lack of knowledge about sustainability in general and concerning business practice: it is often seen as having something to do with the environment rather than encompassing other social and economic elements.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-3503"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3502 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Another significant challenge is that while there are new career opportunities in sustainability, it is often seen as a separate function without sustainability considerations being embedded into the core of business strategy or translated into clear KPIs – this means that sustainability is still often perceived as nice to have or something that only relates to reporting.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3504 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Smaller businesses especially don’t have the capacity or financial and human resources to pause and strategise, so it is hard for them to refine their core offerings and future-proof their business.</p> <blockquote> <p>Our role, as educators, in climate action is empowering one student at a time with sustainability knowledge, skills and mindsets.</p> </blockquote> <p>Most business practitioners join our programme because they recognise the importance of sustainability and its role in business and want to gain the relevant knowledge, skills and tools so they can lead in embedding sustainability into practice – either directly in their current roles or by influencing key stakeholders within their organisations.</p> <p>Others join because they want to change their career and work directly in sustainability-related roles.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--3507 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3505 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This programme is deliberately built to provide students with many opportunities for creativity, critical thinking, reflection and peer learning. We are also keen to keep all this learning connected to the real world.</p> <p>A cut-through experience was when we had Nasreen Sheik, a former child labourer, to a panel discussion. Hearing first-hand about the horrific experiences of child labourers and modern slavery was very powerful.</p> <p>For instance, we do not think too much about who makes our clothes, especially the very cheap ones, and the true cost of making them.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--3506 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1185.jpg" width="750" height="500" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Students learn about dirty industry practices as well, incluidng child labourers and modern slavery in supply chains. Image: Unsplash </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3508 paragraph--width--full" style=""> <div class="paragraph__column"> <p>After this, no one will think of slavery or child labour as a distant problem you have nothing to do with.</p> <blockquote> <p>With every purchase or supply chain decision, you are making an impact and have the choice also to make a difference.</p> </blockquote> <p>After finishing the course, students keep in touch with each other and us to exchange ideas and share achievements, which makes us very proud.</p> <p>For example, one of our recent graduates, Claire Hyland working at Thinkhouse, a leading youth marketing agency in Ireland, implemented her learnings to establish the foundations of their BCorp certification journey.</p> <p>Another student, Bradley Queen, from the Irish Exporters Association, established the Institute of Sustainable Trade to support the members with education, networking and professional development opportunities so they can embed sustainability into their businesses.</p> <p>There are many more examples of changes our students initiated, reinforcing the importance of education about sustainability in business.</p> <p class="text-align-right"><span style="font-size:10px">Headline image: Unsplash</span></p> <hr /> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-3511"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3510 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This article is an extract from content originally published in the <a href="https://business-spirit.news/shop/circular-economy-in-action" target="_blank">Circular Economy in Action</a> special edition of the <a href="https://business-spirit.news/profit-with-purpose-magazine" target="_blank">Profit with Purpose Magazine</a> - you can read the full article and other features in the magazine.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">June 2023</div> <div class="field field--name-field-collaborative-content-with field--type-entity-reference field--label-inline"> <div class="field--label">Collaborative content with</div> <div class="field--item"> <a href="/partner/profit-with-purpose-magazine">Profit with Purpose Magazine</a> </div> </div> Thu, 15 Jun 2023 08:48:33 +0000 Szilvia Szabó 265 at https://climatejournal.news https://climatejournal.news/news/looking-at-business-sustainability-through-the-upskilling-lens <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Looking at business sustainability through the upskilling lens</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/looking-at-business-sustainability-through-the-upskilling-lens" data-a2a-title="Looking at business sustainability through the upskilling lens"><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/sustainability" hreflang="en">Sustainability</a></div> <div class="field--item"><a href="/tag/upskill" hreflang="en">Upskill</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Looking at business sustainability through the upskilling lens" title="Looking at business sustainability through the upskilling lens" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/1178.jpg?itok=oQKM-o2t" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3451 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3452 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Expert opinion by <strong>Niall Collins</strong>, Chief Operating Officer <a href="https://instituteofsustainabilitystudies.com/" target="_blank">Institute of Sustainability Studies</a></p> <hr /><p> </p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3453 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Businesses are under increasing pressure from all stakeholders to improve the sustainability performance of their operations.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--3456 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3454 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Companies must integrate sustainability principles to remain competitive, meet stakeholder demands, and stay ahead of looming regulatory requirements.</p> <p>You will need the right skills and knowledge to do all this.</p> <p>I worked in sustainability consulting for several years, helping organisations from all different sectors and sizes begin the first stages of their sustainability transformation.</p> <p>I understood quite early on that the only way to ensure the integration of sustainable business practices into any organisation was through education and upskilling of individuals.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--3455 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1177.jpeg" width="794" height="794" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item"> Niall Collins Chief Operating Officer at Institute of Sustainability Studies</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3457 paragraph--width--full" style=""> <div class="paragraph__column"> <blockquote> <p>Furthermore, I believe every job is becoming a green job, and all employees need to understand how their role impacts an organisation’s sustainability goals.</p> </blockquote> <p>External consultants, like I was, can only help to a certain extent. Internal teams must have the necessary skills to implement the critical steps to improve their business. I brought this expertise to the <a href="https://instituteofsustainabilitystudies.com/" target="_blank">Institute of Sustainability Studies</a> (ISS) to enable whole organisations to internalise sustainability through learning.</p> <p>ISS is an ed-tech start-up that helps individuals and organisations on their sustainability journeys by developing and delivering practical, comprehensive, and action-oriented courses that can help them implement sustainability practices throughout their operations.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3458 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-subtitle">Removing jargon and making sustainability practical and accessible</p> <p>Despite the growing interest from business leaders in this area, I have noticed that the jargon associated with sustainability often drowns the easy means of putting things into practice. In essence, they don’t know where to begin.</p> <p>We have designed two learning opportunities at ISS - a Certificate and a Diploma in Business Sustainability - to remove the cloud that covers climate change, carbon management, circular economy and other topics in this field.</p> <p>For instance, to tackle regulatory barriers, we provide detailed information in our Module on Sustainability Plan Implementation on key business-friendly regulations, including the EU Taxonomy, Sustainable Finance Disclosure Regulation, and the Corporate Sustainability Reporting Directive, all of which provide greater transparency concerning the analyses of sustainability risks inherent in business activities.</p> <p>A dedicated module on Sustainable Finance helps businesses learn about financial assets and benefits that bring economic and environmental benefits while tackling the barrier of limited resources.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-3460"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3459 paragraph--width--full" style=""> <div class="paragraph__column"> <p>There is a lot of misinformation out there, especially when it comes to transitioning to a sustainable business.</p> <p>One of the first assumptions we break in our courses is that being sustainable means shedding more money and taking a direct hit on profitability.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3461 paragraph--width--full" style=""> <div class="paragraph__column"> <p>However, as most of our participants have found and experienced, many easy tools will help you become sustainable without compromising your profitability.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3462 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-subtitle">Breaking big ideas down into quick and actionable steps</p> <p>Complex and complicated concepts, such as circular economy or decarbonisation, can be broken down and translated into quick and actionable steps.</p> <p>That`s also the case with the circular economy, which could be a real win-win-win for businesses, society and the environment if adopted properly.</p> <p>We have a dedicated module on circularity in business and sustainable products, focusing on optimising every aspect of a product’s lifespan.</p> <blockquote> <p>In the end, they have the ability to explore advantages and analyse the risks and opportunities associated with a circular business model.</p> </blockquote> <p>In addition, they can assess their current organisational value chain, figure out how they can design products that better suit the circular economic model, and understand the importance of communicating their company’s sustainability journey. Participants will also understand that they can begin with small steps.</p> <p>Companies can do many things, from becoming more waste friendly to actively reducing waste from daily operations and across the supply chain. Building a circular business model that supports the company`s daily operations require a clear picture of where they are now and where they are headed. Therefore, a thorough analysis is where it all should start.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-3464"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3463 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The next step is to implement the R-strategies - refuse, redesign, repair, recycle, and reduce and work out a feasible revenue model that can help achieve these goals.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3465 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-subtitle">Putting it all together</p> <p>To be motivated to implement changes, you need to see the benefits of your investment and actions. It includes the essential step of considering customers’ needs, and creating a well-researched business plan that caters to these needs most effectively is vital.</p> <p>It is important to note that any plan should always have room left to adapt and improvise as per client needs. Green marketing and communication are pivotal when it comes to building a sustainable business.</p> <blockquote> <p>Unless you get the word out about your green credentials that you have worked hard on, the success of your business will be limited.</p> </blockquote> <p>You should find a way to be transparent and authentic in your communication while avoiding the pitfalls of greenwashing and building an honest relationship with your customers and stakeholders.</p> <p>Putting the pieces together is also easier when you can share your questions and doubts with others and learn from your peers.</p> <p>We always try to embrace this as we clearly see the benefits of exchanging ideas and sometimes war stories.</p> <p class="text-align-right"><span style="font-size:10px">Headline image: Unsplash</span></p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3466 paragraph--width--full" style=""> <div class="paragraph__column"> <hr /> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-3468"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3467 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This article is an extract from content originally published in the <a href="https://business-spirit.news/shop/circular-economy-in-action" target="_blank">Circular Economy in Action</a> special edition of the <a href="https://business-spirit.news/profit-with-purpose-magazine" target="_blank">Profit with Purpose Magazine</a> - you can read the full article and other features in the magazine.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">June 2023</div> <div class="field field--name-field-collaborative-content-with field--type-entity-reference field--label-inline"> <div class="field--label">Collaborative content with</div> <div class="field--item"> <a href="/partner/institute-of-sustainability-studies">Institute of Sustainability Studies</a> </div> </div> Thu, 01 Jun 2023 10:07:11 +0000 Bronagh Loughlin 263 at https://climatejournal.news