https://climatejournal.news/ en https://climatejournal.news/news/the-durability-myth-how-fast-fashion-is-rebranding-as-high-quality <div class="field field--name-title field--type-string field--label-hidden field--item"><span>The Durability Myth: How Fast Fashion Is Rebranding As High-Quality.</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://climatejournal.news/news/the-durability-myth-how-fast-fashion-is-rebranding-as-high-quality" data-a2a-title="The Durability Myth: How Fast Fashion Is Rebranding As High-Quality."><a class="a2a_button_linkedin"><img src="/libraries/bsp_social_media_icons_share/service/linkedin.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/linkedin_hover.svg" border="0" alt="LinkedIn" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/fashion" hreflang="en">Fashion</a></div> <div class="field--item"><a href="/tag/fast-fashion" hreflang="en">Fast Fashion</a></div> <div class="field--item"><a href="/tag/sustainable-fashion" hreflang="en">Sustainable fashion</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/sustainable-fashion" hreflang="en">Sustainable Fashion</a></div> </div> </div> <img alt="The Durability Myth: How Fast Fashion Is Rebranding As High-Quality." title="The Durability Myth: How Fast Fashion Is Rebranding As High-Quality." class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/1509.jpg?itok=uOXg41-j" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Story from: UTOPIA-The-Edit</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4663 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4664 paragraph--width--full" style=""> <div class="paragraph__column"> <p>It seems simple to separate the fast from the fashion: SHEIN is the devil incarnate, and your local earth-toned boutique that stocks small designers is the only way forward.</p> <p>However, there exists a foggy middle ground, littered with brands attempting to convince consumers of their high quality.</p> <p>Polished merchandising, sleek mannequins and vague marketing copy are all employed in an attempt to point towards the direction of our favourite buzzword: sustainability.</p> <p>Fast fashion brands like Zara, H&amp;M, and Abercrombie &amp; Fitch have re-marketed themselves in recent years as higher-quality alternatives to the demonised brands that first spring to mind when we hear the words ‘fast fashion.’</p> <p>Consumers should not be so easily convinced, since the perception of these garments as durable is antithetical to the push for sustainability in fashion.</p> <p>...</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--4667 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--4665 paragraph--width--full" style=""> <div class="paragraph__column"> <p><a href="https://utopia-the-edit.ie/2024/07/01/sustainable-fashion-runways-an-interview-with-louise-boughton/" target="_blank">Read the full article on UTOPIA-The-Edit online magazine&gt;&gt;</a></p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--4666 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1511.jpg" width="363" height="123" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> </div> </div> </div> </div> </div> </div> <div>Footer</div> Content: UTOPIA-The-Edit <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">July 2024</div> <div class="author-profile col-md-4"> <table> <tr> <td style="width: 60px;"> <div class="field field--name-field-author-image field--type-image field--label-hidden field--item"> <img alt="Sarah Moran" title="Sarah Moran" class="img-responsive" src="/files/styles/profile_author_profile_image/public/bsp-images/author/1510.jpg?itok=4uWCCZ3L" width="75" height="75" loading="lazy" typeof="foaf:Image" /> </div> </td> <td> <p class="author"> <span class="name">Sarah Moran</span> <span class="dot">⬤</span> <span class="contributor">Author</span> </p> </td> </tr> </table> </div> Wed, 10 Jul 2024 17:02:50 +0000 UTOPIA-The-Edit 338 at https://climatejournal.news