Blending science, community and nature in modern Irish spirits with pro-social disruption

Blending science, community and nature in modern Irish spirits with pro-social disruption
September 2024
Szilvia SzabĂł

Szilvia Szabó ⬤ Author

Journalist, Editor
Journalist, Editor
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This article is part of the 'Celebrating Circular` initiative and story collection that spotlights trailblazer Irish businesses making strides towards a more sustainable and low-carbon economy.


There are many ways to design an innovative product, develop a community, or care for the environment, but doing all these things together is extremely rare.

Blending science, community and nature makes creating modern Irish spirits different at Dublin-based Stillgarden Distillery.

“We call this pro-social disruption,” explains Viki Baird, Co-Founder, also known as the Boss Lady.

This approach has led the enterprise to win multiple awards since its launch in 2020, but that's more of an indicator that they are on the right path rather than a driver.

“We keep production independent and local in every bit of what we do, focusing on building a community and giving back besides running a business.”

Viki Baird, Co-Founder of Stillgarden Distillery

Recognising potential

Managing a community garden might be the most obvious manifestation of this mindset, as she shares that this element of the business is her pride and joy.

“We are based in an up-and-coming neighbourhood in Dublin 8, which didn't have the best reputation. There was an abandoned land close to us that was a hub for antisocial behaviour, where we saw the potential to create a community garden. Everyone said we were mad, and it will never work.”

With the support from Dublin City Council, they turned the site into a flourishing garden, which now plays a vital part in creating their products while inviting people to become part of a new type of community.

“We have our ups and downs, including a constant fight against vandalism, but eventually, as we hosted programmes and kept the garden open, it started attracting more people from the neighbourhood.”

Grow kits used in the Social Botanist Project

The birth of the Social Botanist Project

When COVID and lockdowns hit, they were still early in the development phase of the garden, so they created the Social Botanist project to give herb growing kits to out-of-work bartenders to take home and bring back grown plants.

Using these plants to populate the garden sparked the idea to use the two plants that thrived the most, mint and lavender, as ingredients to create their flagship Social Gin.

Harnessing a pro-social attitude and leading with sustainability

In addition to the garden, other business areas also reflect their pro-social attitude.

“We use motion-activated lights, reuse packaging that comes in with our supplies and run a bottle brought back scheme where we give discounts or free products for glasses that customers return.”

Viki explains that in production, they use vacuum distillation, which requires less energy while capturing the essence of ingredients, resulting in beautiful flavours.

“We are also mindful of food waste and aim to repurpose byproducts in making ice cream and tea bags. We give away what we cannot use to local chicken farmers, and we even have a tradition of collaborating with local bakers to make Christmas gin cakes using our byproducts.”

Stillgarden Distillery is also committed to the All-Ireland Pollinator Plan, an initiative to protect pollinators such as bees and butterflies and ensure their vital role in Ireland’s ecosystem.

Their garden has dedicated sections that are maintained to go a little more “wild” to encourage a diverse range of pollinators.

Questioning the obvious to adopt changes for a more sustainable business

On a personal level, Viki doesn't like waste, which comes across in how she manages every aspect of the business.

“I feel passionate about avoiding waste and questioning what we are doing and why.”

Sharing what they have learned is also important to her, and she was thrilled to give a lecture as part of the MODOS sustainable business course.

“I think this programme gives participants a great overview with practical examples so they can challenge the obvious with more confidence.”

Building meaningful connections and empowering the local community

Being sociable and enjoying connecting with people makes it easier for Viki to build meaningful relationships with others, whether she visits their stockist, hosts events, or meets with their gardening community.

“We offer a lot of points for connection through having a lovely visitor centre, hosting the social botanist events or running tasting events and masterclasses where people can create their own spirit by choosing from about 110 ingredients.”

It is a lot to look after, and being a business owner is a 24/7 job for Viki, but nature walks with her husband and cycling clear her head and refresh her thoughts when needed.

Looking at what they have achieved in Dublin 8 regarding transforming a community, she envisions replicating this model and starting to create small local communities, potentially with production sites in other parts of Ireland and abroad in the future.

“Using our pro-social approach to change other underdeveloped areas would be an amazing opportunity to scale our impact and improve people's lives.”

The Social Gin is Ireland’s first community produced gin made with mint and lavender grown by Social Botanists at home and then planted in Stillgarden Community Garden.

 

Explore other inspirational stories as part of the Celebrating Circular initiative supported by the Regional Waste Management Planning Offices and Dublin City Council.

 

Read more stories>>


Szilvia SzabĂł

Szilvia Szabó ⬤ Author

Journalist, Editor
Journalist, Editor