The unseen struggle of women holding the line in sustainability
I was a college student studying journalism when I first truly connected with the climate crisis. Growing up, sustainability habits, like recycling and âhand-me-downâ clothes and toys, along with a fascination with the outdoors and wildlife, were woven into my daily life.Â
However, it wasnât until I stumbled upon a post by The Useless Project (Sustainable Fashion Dublin at the time) that sustainability took on a much more personal meaning to me.Â
The curtain was officially pulled down on the fashion industry, and I learned that behind the low prices and mass production were women working in unsafe, exploitative conditions.
It hit me deeply, and it was the first time I truly understood that sustainability was more than just the environment; it encompassed justice and equity, too.Â
As I continued learning more, I recognised how climate change disproportionately affects women, so the mission to work in this field became more personal and sharpened my sense of purpose.Â
Having worked as a sustainability journalist and since stepping into the corporate space where my company, the Institute of Sustainability Studies (ISS), is helping close the green skills gap across organisations, Iâve spoken to many people, particularly women, and Iâve come to realise just how common this emotional connection to climate is.Â
These women - founders, consultants, and leaders - feel that same sense of responsibility to fight for justice for our own.Â
This piece is a reflection of this reality, bringing together the voices of women holding the line in sustainability.
Sustainability isnât just strategy; itâs personal
Across the interviews Iâve conducted for this piece, a common thread has emerged: sustainability isnât just work, itâs identity, values, and purpose.Â
Michele Hallahan, a Senior Sustainability Consultant and Faculty Member at the ISS, describes how she had to take more than a year off from university teaching due to the mental toll of âtrying to make more of a difference.âÂ
For her, boundaries between personal and professional donât exist when it comes to caring for the planet.
She explains: âPsychopaths can do this with ease. But for me, sustainability work NEEDS people who bring their love, compassion, concern, and care to the job.â
Similarly, Pat Kane, founder of reuzi and Faculty Member at ISS, shares:
âAs nurturers by nature, we often feel a strong personal responsibility for the well-being of both people and the planet.âÂ
This connection is powerful, but it comes at a cost.

Proving their place over and over againÂ
The path to influence in sustainability is often littered with scepticism and bias, particularly for women.
Nazia Husain, Product Manager at ISS, highlights how she faced resistance to her ideas early in her career because sustainability wasnât seen as a business imperative.
She reflects:Â
âI learned to frame sustainability in terms of risk mitigation and operational efficiency to gain buy-in.â
For Michele Hallahan, gender bias was stark: âIf I had been born into the body of a man, I would have been taken seriously, at face value.âÂ
And while progress has been made, particularly with more women in decision-making roles, this undercurrent persists.
Kate Williams, CEO of Bold Donut and avocate for gamifiaction as an effective tool to adopt sustainability practices, echoes a different but familiar challenge - legitimacy.Â
She says:
âIn the early days, I was often asked to justify my credentials. It wasnât until I framed my entire career, not just the sustainability part, that I began to be taken seriously.â

The strain of caring too muchÂ
The emotional toll is particularly heavy because the stakes are so high.Â
Climate change isnât an abstract concept, itâs an existential threat. For many women working on the frontlines of climate action, the pace of change is maddeningly slow.Â
Sarah Blake, Director at Earthology and Faculty Member at ISS, points to the importance of âactionable, incremental progressâ as a way to stay grounded.Â
Her integration of the Inner Development Goals helps her cultivate resilience and set boundaries as she highlights that âThe Great Turning is a process, and we all play a partâ.Â
Still, burnout is a common experience. Diana Kessler, Digital Marketing Manager at Techies Go Green, notes that bringing her work into every dinner conversation made her realise how all-consuming the job had become.
She explains:
âOnce you start to fear that certain actions discredit your identity as someone who cares about climate change, it can go downhill.â
Setting boundaries - or trying toÂ
Pat describes boundary-setting as a âdaily practiceâ rather than a perfect system.
She now assesses how much emotional energy sheâs investing and relies on peers and hobbies to stay balanced.
Boundaries are a recurring topic, but one that many admit theyâre still learning to navigate.Â
Nazia candidly shares:
âPassion for sustainability makes it easy to blur the lines. But setting clear boundaries is essential for longevity.â

For entrepreneurs like Kate Williams, who co-founded a sustainability business with her partner, the risk of mission creep into personal life is real.Â
She shares: âAt the beginning, we had no boundaries. Now, we only talk business off-hours if both of us are up for it.â
Building community, finding resilienceÂ
Whether through yoga, running, peer networks, or climate dinners, every woman interviewed spoke of the necessity of finding community.Â
Sarah Blake turns to nature and peer-led communities like Deep Time Walks and the Inner Development Goals.Â
Pat Kane draws inspiration from a long list of supportive women in sustainability, from entrepreneurs to wellness leaders.Â
Diana Kessler champions volunteerism as both support and perspective. She says: âThe An Taisce Climate Ambassador programme was incredibly motivating, and networking groups like Women and Climate provide so much energy.â
Advice from the frontlinesÂ
What would these leaders say to those just entering the field?
âPace yourself. Celebrate small wins. Change is layeredâevery contribution mattersâ,Â
says Nazia Husain.Â
âSet firm boundaries, and say no to free work - your contribution has valueâ,Â
Pat Kane advises.Â
Kate Williams adds:Â
âDonât drown in doom and gloom. If bad news compounds your stress, seek out stories of progress. They exist.âÂ
Diana Kessler offers a final note of empowerment:
âCombine passions. Climate doesnât have to be your only motivator. Find joy in what you do.â
The women driving sustainability forward are doing more than transforming business practices; theyâre redefining leadership.Â
Their stories show the profound emotional labour involved in systems change.Â
However, they also reveal a new model of leadership: one that is empathetic, collaborative, and unapologetically human.
In a world that demands transformation, their ability to hold space for grief, joy, burnout, and breakthroughs is not a weakness but a strength.