Digital business hub to drive sustainability in the CEE region

Digital business hub to drive sustainability in the CEE region
September 2023
Bronagh Loughlin

Bronagh Loughlin Author

Journalist
Journalist and columnist
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The World Wildlife Fund (WWF) has launched a digital information hub for sustainable business solutions in Central and Eastern Europe to support businesses on their journey in fighting the climate crisis.

The platform is called “The Future of Business” and is freely accessible to all interested parties, including start-up innovators, elected officials, corporate leaders, and sustainability experts.

The Future of Business online information hub is powered by WWF and provides insights on sustainability and climate action. Image: WWF

“We have created “The Future of Business” with the purpose to examine what the future of our region could look like and how to shape it in favour of people and nature,” shares Peter Baráth, Regional Director of Marketing and Partnerships at WWF-CEE.

He highlights that the main objective of creating this platform is to ignite the vital conversation on the business case behind sustainability in this region.

The platform will unfold five themes: climate leadership, water and forest stewardship, finance and food systems.

It is hoped to offer the business sector actionable insights on the most recent credible sustainability practices relevant to specific industries and in the future there will be sector-based events to share more experience and knowledge.

The hub currently has three different forms of media available, such as articles, podcasts, and videos.

Peter Baráth adds:

“It is designed for passionate change-makers who want to generate a positive impact for both the business sector and the planet”.

Also available on the platform is “The Future of Business” podcast, supported by VELUX, the world’s leading manufacturer of roof windows.

In addition, a virtual library with practical guidelines and scientific reports is yet to come.

The hub was created with the vision to examine what the future could look like and how to shape it in favour of nature and people.

To begin, the platform will share knowledge on primary themes, including water and forest stewardship, climate leadership, food systems, and finance.

The first episode of the “The Future of Business” podcast explored how businesses can push for the transition to a net-zero economy, focusing on corporate climate leadership with guest speakers including Lubomila Jordanova, founder of an award-winning platform for decarbonisation called Plan A.

The WWF created this platform as they recognise that businesses have a critical role to play in the fight against biodiversity loss and climate change.

Publicly listed businesses are responsible for around 40 per cent of all climate-warming emissions, and while their impact is significant, this is also an opportunity.

As one of the largest and most seasoned independent conservation organisations, the World Wildlife Fund believes the private sector can transform into a driving force for the transition to a nature-positive and net-zero economy.

Education can be a barrier to climate action for businesses, so the arrival of more informative hubs, insights, and tools is crucial in helping to make change happen.

The mission of WFF is to halt the deterioration of the planet’s natural environment and create a future in which people coexist peacefully with nature.


Bronagh Loughlin

Bronagh Loughlin Author

Journalist
Journalist and columnist